Case Study: Alpari Group achieves global sponsorship awareness for the World Match Racing Tour with blueprint.tv

Championing Alpari's sponsorship of the World Match Racing Tour

Alpari Group, a global foreign exchange broker with offices in over 20 countries, needed to raise awareness of its title sponsorship of the Alpari World Match Racing Tour and to link the drama and strategy of match racing with online currency trading. blueprint.tv was hired to deliver a focused video marketing solution, using video production and lifestyle/commerce creative services to produce a short TV advert.

blueprint.tv produced a 30-second TV advert that aligned match-racing visuals and narrative with Alpari Group’s trading proposition; the spot was broadcast worldwide to support the sponsorship and engage viewers. The campaign achieved global broadcast distribution and a clear sponsorship activation through blueprint.tv’s video marketing and production work.

Alpari Group