Case Study: Graff Diamonds communicates heritage and boosts IPO roadshow with film by blueprint.tv

Capturing the brand of a luxury jeweller

Graff Diamonds, a British luxury diamond jeweller founded in 1960 with stores worldwide, needed to capture and convey its brand heritage and values through a compelling narrative to support an IPO roadshow and a global film launch. blueprint.tv was engaged to produce a film (Video Production, Lifestyle & Consumer) that would follow a single diamond from discovery to finished setting and showcase the company’s history and craftsmanship.

blueprint.tv filmed uncut stones on location in Botswana, interviewed Laurence Graff and crafted a cinematic story tracing cutting, polishing and setting to highlight Graff Diamonds’ heritage. The resulting film supported the IPO roadshow, communicated the brand and values to international audiences, and underpinned the global launch—demonstrating blueprint.tv’s ability to deliver high-impact video production for luxury clients.

Graff Diamonds