Case Study: Social Progress Imperative achieves 5,500+ newsletter signups and 498M+ impressions with blueprint.tv

Building awareness, authority and 5500+ followers

Social Progress Imperative, a US-based nonprofit that publishes an annual Social Progress Index to measure countries’ social performance, needed to build awareness and authority for its 2016 index. blueprint.tv was engaged to produce a “What is the Social Progress Index” video, a results animation, infographic and campaign creative, and to lead the digital strategy and deployment across social channels.

blueprint.tv implemented animation and design assets, ran Thunderclap and targeted PPC on Twitter, Facebook and LinkedIn (with Brandwatch social monitoring), and supported email and SEO/SEM activity. The campaign generated 5,500+ newsletter signups, 19,800+ mentions, 498,000,000+ impressions and a 2.3 million Thunderclap reach, while also developing new commercial relationships for Social Progress Imperative.

Social Progress Imperative