Case Study: Hummingbird Resources achieves new investor engagement and showcases 2017 gold production progress with blueprint.tv

Attracting retail investors with a story of gold production in 2017

Hummingbird Resources, a West African gold explorer and developer, needed to attract new retail investors and demonstrate its commitment to commencing production at the Yanifolia asset in Mali in 2017. To tell that story and drive investor interest, Hummingbird worked with blueprint.tv to produce a focused video campaign and investor-facing content.

blueprint.tv produced an initial overview video plus updated clips throughout the year and executed a PPC native video Twitter strategy targeting retail investors, combining Video Production and Twitter Marketing services. The campaign generated over 39,000 Twitter media views and more than 3,000 YouTube/website views, helping Hummingbird Resources raise awareness and engage potential investors.

Hummingbird Resources