Case Study: SNC-Lavalin achieves a successful bilingual announcement of its Atkins acquisition with blueprint.tv's video press release

A video-based press release to announce a major acquisition

SNC-Lavalin needed to announce its major acquisition of Atkins Global — a deal that added 18,000 people and C$3.5 billion in revenue — to employees, investors and the wider public. blueprint.tv, which has worked with SNC-Lavalin since the Kentz acquisition in 2014, was engaged to create a video-based press release using its Video Production and Bespoke Interactive services to deliver a clear, bilingual message.

blueprint.tv produced and distributed bilingual (French and English) video content and animations to journalists, investors and employees, and presented sector-specific animations to the Oil and Gas audience. The campaign achieved more than 3,000 views across languages and ensured targeted delivery to key stakeholders, demonstrating measurable engagement and effective communication of the acquisition.

SNC-Lavalin