Case Study: XenoTech streamlines sample info, custom orders, and ERP integration with BlueModus

XenoTech - Customer Case Study

XenoTech, a leader in in-vitro drug research, partnered with BlueModus to create a site that would give customers precise sample information, support ordering custom products with purchase orders, and integrate with their existing ERP system. BlueModus helped XenoTech improve how product information and customer ordering needs were managed online.

BlueModus implemented a hierarchical, free-form product metadata structure so e-commerce managers could maintain detailed product lines without scientific expertise. The solution also enabled dynamic product comparisons, custom product characteristic sheet downloads, and marketing features that pushed customer interest data into Salesforce for sales follow-up, improving both customer experience and sales efficiency.

XenoTech