Case Study: SmartMove improves lead traffic and revenue with BlueModus

SmartMove - Customer Case Study

SmartMove, CableMover’s jointly funded lead referral website, needed a fast and accurate user experience that could integrate smoothly with an address verification service, support multilingual consumers, and deliver strong reporting, analytics, and testing capabilities. BlueModus was brought in to modernize the existing Kentico implementation and refresh the site with the new SmartMove design.

BlueModus cleaned up the code, improved the site’s performance, and ensured lead traffic was routed correctly through address verification to the 11 integrated Multi-System Operators (MSOs). The work significantly improved user traffic and resulted in a substantial increase in lead revenue, while Kentico’s analytics, A/B testing, and personalization features helped the site continue to flourish.

SmartMove