Case Study: Joffrey's Coffee & Tea boosts cart recovery and sell-through with BlueModus

Joffrey's Coffee & Tea - Customer Case Study

Joffrey’s Coffee & Tea, a premium coffee and tea brand with more than 30 years of history, wanted an online gateway that would help enthusiasts learn about its products while also making guest shopping easy. BlueModus stepped in to support the store website and improve the overall e-commerce experience.

BlueModus upgraded the site to Kentico 8.2, paid off technical debt, stabilized the platform, and integrated Great Plains accounting to eliminate manual double-entry. Using Kentico EMS, BlueModus also built e-marketing campaigns to recover abandoned carts, resulting in a 25% increase in cart recovery and a 10% increase in sell-through.

Joffrey's Coffee & Tea