Case Study: InnovAge boosts site engagement with BlueModus and Kentico

InnovAge - Customer Case Study

InnovAge, a healthcare organization operating in four states and planning to expand, had a site packed with useful information but difficult to navigate and not built to drive leads effectively. BlueModus helped address their outdated site experience and need for a stronger conversion and sales funnel, using Kentico as the .NET platform to support their marketing and personalization goals.

BlueModus implemented Kentico with integrations for required systems and geolocation-based personalization so content could adapt to each visitor’s provider region. The new site delivered strong engagement gains, including a 51% increase in page views and a 77% increase in pages per session, and it was recognized as Best Healthcare Site in Kentico’s Annual Site of the Year Awards.

InnovAge