Case Study: InnovAge boosts engagement and leads with BlueModus

InnovAge boosts page views 51% with BlueModus

InnovAge, a healthcare company operating in multiple states, faced challenges with an outdated and difficult-to-navigate website that was not generating leads. They needed an improved conversion funnel and a system capable of personalizing content for their different regional audiences. To address this, they partnered with vendor BlueModus for a solution built on the Kentico CMS platform.

BlueModus implemented a Kentico-based website that used geolocation to personalize content for visitors based on their region. The solution successfully drove site engagement, resulting in a 51% increase in page views and a 77% increase in pages per session. The project was also recognized with a Kentico Site of the Year Award for Best Healthcare Site. InnovAge reported that the website delivered significant business gains, crediting BlueModus for their collaborative approach and deep understanding of their business needs.

InnovAge