Case Study: Dyax Corporation enhances HAE treatment detailing with BlueModus

Dyax Corporation - Customer Case Study

Dyax Corporation needed help implementing an interactive detailing solution for its Kalbitor drug to support acute treatment planning for patients with HAE. The program had to run on Veeva, integrate with email, work with CoBrowse, and be responsive for remote presentations on iPads.

BlueModus created a Veeva-based presentation with imagery, animation, and interactivity for healthcare provider engagement, including animated efficacy charts, mechanisms of action, and a scrolling sidebar with key safety information. Built with BlueModus’s Veeva build system for rapid iteration and deployment, the solution improved message delivery and comprehension, though no specific quantitative results were provided.

Dyax Corporation