Case Study: Dewar’s unifies global marketing with BlueModus

Dewar’s - Customer Case Study

Dewar’s, the fifth-largest blended whisky brand in the world and the top-selling whisky in the USA, needed a consolidated international website to support a new “Live True” marketing message while allowing each market to customize the experience locally. BlueModus was brought in to help create a single site that could serve multiple cultures and regions.

BlueModus delivered a JavaScript-based site using an Isotope framework, with randomized cards and controls that let local editors manage both presentation and randomization. The rollout was designed to expand progressively across markets, with seamless handoffs between Dewar’s sites so users would not need to repeatedly verify legal drinking age or re-register.

Dewar’s