Case Study: CTAM achieves high-volume lead routing with BlueModus

CTAM routes 1.5 million referral leads a month with BlueModus

The Cable & Telecommunications Association for Marketing (CTAM) engaged the vendor BlueModus to build a conversion-based website. Their challenge was to launch a lead referral program to help people choose a cable provider when moving, which required a site capable of routing a high volume of referral leads to their association members.

BlueModus built a new Kentico EMS website for CTAM with robust lead generation capabilities, including integration with third-party tools and the use of personalization and A/B testing. The solution supports over 1.5 million referral transactions per month. BlueModus delivered a high-availability site with a best-in-class environment and deployment process.

Cable & Telecommunications Association for Marketing (ctam)