Case Study: Cisco achieves targeted government relationship marketing with BlueModus

Cisco - Customer Case Study

Cisco wanted to build tailored relationships with key decision makers at government agencies who could benefit from its Unified Communications products. To do this, Cisco needed a way to identify federal employees most likely to be interested based on specific behavioral criteria.

BlueModus helped Cisco develop a custom CMS and processes for creating a unique, targeted end-user experience. BlueModus also built an interactive, brandable relationship marketing site integrated with an email campaign that shared data with the engine. The result was a dynamic, engaging, fully integrated marketing solution that was successful enough to be deployed across other Cisco product lines.

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