Case Study: BB&K Law streamlines marketing automation and email workflows with BlueModus

BB&K Law reduces website systems and automates content emails with BlueModus

BB&K Law worked with BlueModus to reduce the number of systems powering its public-facing website and to automate manual processes. The firm's specific challenges included migrating to Kentico Xperience as a CRM, streamlining content creation for email campaigns, and implementing a marketing automation flow to manage new subscriptions.

BlueModus utilized Kentico Xperience to create a marketing automation flow that places new subscribers into the correct contact group. They also built automation that allows editors to easily generate emails from new content and developed widgets for sending both automated and ad-hoc communications. The vendor's strategic solutions and expertise were deemed essential to the organization.

BB&K Law