Case Study: Amgen relaunches Xgeva marketing with BlueModus

Amgen - Customer Case Study

Amgen, a pharmaceutical giant, needed to completely reimagine the marketing of Xgeva for healthcare providers, including new materials, design, and a website, while also preparing to relaunch alongside a companion patient website. BlueModus was brought in to help manage the complex, fast-moving effort.

BlueModus worked collaboratively with Amgen’s other agencies, scaled its team as needed, and used agile development methods to keep the project moving through medical, legal, and regulatory reviews. The result was an on-time launch of the HCP site, timed simultaneously with Amgen’s patient-facing website.

Amgen