Case Study: Peninsula boosts brand recognition and conversions with Blue Meta

Peninsula - Customer Case Study

Peninsula, an award-winning HR consulting and health and safety outsourcing company, wanted to strengthen brand recall among small and medium business owners across Canada after previous agency efforts failed to generate results efficiently. With sales targets being missed, Peninsula turned to Blue Meta for help positioning its HR solutions and services more effectively to key decision-makers.

Blue Meta developed a digital strategy that used customer data, persona-based messaging, and cold/warm audience targeting across social, search, and programmatic channels. The campaign delivered a successful national launch, improved traffic, engagement, and conversions, and helped drive much lower media costs, including a reported 60% decrease in media CPMs.

Peninsula