Case Study: Grammarly boosts Canadian subscription sign-ups with Blue Meta

Grammarly boosts Canadian sign-ups in 60 days with Blue Meta

Grammarly, a writing assistance software company, faced the challenge of driving new subscription sign-ups in Canada. They needed a performance marketing strategy to communicate their value to a skeptical audience, requiring precise segmentation and creative that addressed user pain points. They partnered with the digital marketing agency Blue Meta to achieve this.

Blue Meta built a full-funnel digital campaign across multiple channels, including Meta and Google. Their solution involved creative testing to identify winning messages for each audience segment and implementing retargeting sequences to move warm audiences to conversion. This approach significantly increased Canadian subscription sign-ups within 60 days, reduced cost-per-acquisition, and saw the enterprise segment outperform benchmarks through a custom LinkedIn strategy.

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