Case Study: British Institute of International and Comparative Law enhances its integrated website with Bluelinemedia

BIICL strengthens member services over 10+ years with Bluelinemedia

The British Institute of International and Comparative Law (BIICL) needed a new website that reflected a recent rebrand and, crucially, could integrate with their existing CRM to deliver personalized member content, manage renewals, and sell publications and event tickets. They partnered with Bluelinemedia to build this integrated web solution.

Bluelinemedia created a responsive website tightly integrated with BIICL's CRM, enabling secure member logins, tailored content access for professional groups, and a streamlined ecommerce system for events and publications. They also implemented a bespoke editorial workflow for content approval. The solution has supported a longstanding partnership spanning over a decade, with Bluelinemedia subsequently providing a website overhaul and building two separate microsites for BIICL's initiatives.

British Institute of International and Comparative Law