Case Study: HeatingHelp improves search, navigation, and contractor listings with Bluehouse Group

HeatingHelp improves search and contractor listings with Bluehouse Group, reaching 2,851,192 annual visitors

HeatingHelp.com, a long-standing online resource for the HVAC industry, partnered with Bluehouse Group to address challenges with their website. The site contained a vast library of heating-related documents, but users found it difficult to locate specific answers. Additional goals were to modernize the site's design, better integrate sponsor advertisements, and improve the functionality of the Find a Contractor and Get Listed sections to increase contractor registrations.

Bluehouse Group implemented a comprehensive redesign focused on content organization, search functionality, and user experience. They consolidated content sections, improved the search engine to scan within PDFs, and streamlined the contractor listing process. The new design maintained the established brand colors while prominently featuring the three most popular user pathways on the landing page. This project successfully enhanced navigation and helped users find answers more efficiently.

HeatingHelp.com