Case Study: Slacker boosts click-through rates and mobile opens with BlueHornet responsive email solutions

Slacker - Customer Case Study

Slacker, a personalized radio service, needed a mobile-friendly email experience for its highly mobile audience because its existing emails did not render well on smaller screens. With mobile opens already significant and a site relaunch underway, Slacker wanted an updated program that could reduce bounce rates, improve open and click performance, and be easy for its team to manage.

BlueHornet’s Professional Services created a responsive promotional email template aligned with Slacker’s new brand and easy to update. The results were strong: click-through rates increased from 0.82% to 4.5%—a 450% jump—and mobile opens rose from 22% to 66%, a 3X lift. Slacker continues to use BlueHornet’s mobile email solutions and is extending the template to transactional emails.

Slacker

Melissa Morell

Marketing Manager