Case Study: PacSun increases completed subscriber profiles by 17% with BlueHornet

PacSun - Customer Case Study

PacSun, the California-based retailer with more than 700 stores, needed a better way to understand its diverse email audience. Its old preference page only allowed subscribers to opt in or out completely, limiting segmentation and making it harder to send relevant campaigns. PacSun turned to BlueHornet and its email platform to create a more flexible solution.

BlueHornet’s Professional Services team built a custom, PacSun-branded preference center integrated with BlueHornet’s email platform to capture richer subscriber data and route it into the right segments. Within two months of launch, PacSun saw a 17% increase in completed subscriber profiles and a 2.86% increase in subscribers with gender data, helping improve targeting and reduce attrition.

PacSun

Marilyn Okano

Senior Email Marketing Manager