Case Study: Lydia’s Uniforms achieves a 25% monthly revenue increase with BlueHornet

Lydia’s Uniforms - Customer Case Study

Lydia’s Uniforms, a healthcare apparel retailer, needed a way to re-engage 322,000 subscribers who had been inactive for at least 90 days. The company turned to BlueHornet and its email marketing expertise to design a win-back campaign using compelling subject lines, special offers, and relevant content.

BlueHornet implemented a three-email win-back sequence featuring incentives like free shipping and up to 25% off, with messaging that built urgency and reminded lapsed subscribers of the offer. The campaign re-engaged 10% of inactive subscribers, increased open rates by 11%, lifted click-through rates by 6%, and drove a 25% year-over-year increase in monthly revenue.

Lydia’s Uniforms

Melissa Balinski

E-Commerce Coordinator