Case Study: Allen Edmonds decreases cart abandonment and boosts revenue with BlueHornet

Allen Edmonds - Customer Case Study

Allen Edmonds, the premium American-made men’s footwear brand, was struggling with high cart abandonment: 64% of subscribers were adding items to their carts and leaving without purchasing. The company turned to BlueHornet and its strategic and campaign execution services to address the issue and improve email-driven revenue.

BlueHornet implemented a 12-month cart abandonment lifecycle messaging program for Allen Edmonds, including a reminder email 24 hours after abandonment and a follow-up email 7 days later with a promotional code. The program drove a 61% open rate, an 8% conversion rate, a 50% lift in click-throughs on the second email, and reduced cart abandonment by 31.69%, while increasing revenue from $851 to $11,961 for a 131% lift.

Allen Edmonds