Case Study: Kenya Airways transforms digital booking and customer experience with Bluegrass Digital

Kenya Airways launches new website in 6 months with Bluegrass Digital

Kenya Airways, the flagship airline of Kenya, sought to redesign its website to upgrade the digital customer experience and position itself as an industry leader. Their challenge was to create a user-friendly platform with the right tools to drive user experience, enable personalization, and streamline content management. Following an RFP process, they selected Bluegrass Digital for the project.

Bluegrass Digital applied a waterfall methodology to design and develop the new website, which included key integrations with Amadeus and Optimizely's DXP Cloud service. The solution was implemented within six months, overcoming obstacles with third-party services. The result was a new platform that received overwhelmingly positive feedback on its interface, performance, and booking features. Bluegrass provided Kenya Airways with full content management control and the ability to drive personalization, and continues to offer ongoing support.

Kenya Airways