Case Study: Lenny & Larry’s achieves 95% on-time retail delivery with BlueGrace Logistics

Lenny & Larry’s reaches 95% on-time delivery with BlueGrace Logistics

Lenny & Larry’s, a pioneering health and wellness snack manufacturer, faced significant logistics bottlenecks during a period of explosive growth. Their on-time delivery rates to major retailers were falling short, putting their vendor status at risk and pulling internal focus away from their core mission of making great cookies. They partnered with BlueGrace Logistics to implement a Managed Transportation service to take over their entire transportation planning and execution.

BlueGrace Logistics deployed a three-part solution: taking full ownership of transportation, diagnosing performance gaps with granular data analysis, and aligning ship dates with production cycles. This resulted in on-time delivery rates climbing to 95% with major retailers. Most notably, Target awarded the brand nationwide distribution, a major turnaround from their previous at-risk status. This logistics infrastructure helped Lenny & Larry’s become the number one protein-based cookie brand in the U.S.

Lenny & Larry’s: the Complete Cookie