Case Study: G7th boosts sales and brand awareness with Bluefrog Design packaging

G7th increases sales 18% with Bluefrog Design

G7th, a guitar capo company, faced a challenge with inconsistent and inefficient packaging across its extensive product range. They engaged the design vendor Bluefrog Design to create new packaging and product graphics that would unify their brand presentation and increase retail impact.

Bluefrog Design developed a new, consistent packaging form factor to house the entire capo range, which maximized visual impact on store walls and reduced packaging inventory. The solution successfully increased brand awareness and drove sales, resulting in an 18% sales increase for G7th in a previously stagnant niche market. The vendor Bluefrog Design also helped the client gain more retail real estate and stronger recognition from distributors and retailers.

G7th