Case Study: UNSW College transforms the student experience with blueegg

UNSW College maps 11 workshops and 26 interviews with blueegg to redesign student experience

UNSW College, a pathway provider, sought to launch a new Applied Degrees offering for career changers. Their challenge was differentiating their program in a competitive market, as course content alone was insufficient. They needed the entire student experience to prove its industry relevance and build confidence for self-funded students, sponsored students, and employers. The vendor blueegg was engaged to help translate this strategic opportunity into a distinct student experience.

blueegg implemented a solution by mapping the end-to-end student journey from enquiry to alumni. Their service design approach combined extensive research to identify key confidence-shaping moments, which were then connected to the required people, processes, and technology. This resulted in an evidence-backed target experience, an end-to-end blueprint, and developed concepts like Waypoint, which provides timely support. The outcome was a shared foundation and a clearer path to implementation for UNSW College, though measurable changes in enrolment or retention were not yet available at the time of writing.

UNSW College