Case Study: Craveable Brands achieves higher loyalty and better customer experience with Bluedot location data

How a national quick service restaurant chain uses location to drive loyalty and customer experience

Craveable Brands, Australia’s largest home‑grown quick service restaurant operator (over 570 restaurants, ~4.5M monthly customers), needed to improve customer experience and mobile engagement with its loyalty program, measure visit/queue times and dwell behavior, boost visit frequency, and better understand competitor interactions. To solve this, Craveable partnered with Bluedot to unlock precise first‑party location data and create personalized customer journeys.

Bluedot’s location data (reported as 20x more precise than alternatives) was integrated with Kalido and Salesforce Marketing Cloud to distinguish walk‑ins from drive‑thru visits, map journeys in Journey Builder, trigger location‑based push messages (including loyalty reminders) and even convert competitor ad locations into foot traffic. The implementation engaged 78K customers during the buying journey, increased loyalty’s share of transactions, reduced wait friction by prompting loyalty card presentation, and delivered richer customer insights to drive repeat business — powered by Bluedot.

Craveable Brands

Michael Schofield

Chief Information and Digital Officer