Case Study: Dunkin' achieves faster, frictionless drive-thru service with Bluedot location technology

Global QSR achieves faster drive-thru with award-winning location technology

Dunkin', a global quick-service restaurant brand serving millions daily across over 11,000 restaurants, set out to eliminate friction in its drive-thru lanes by sequencing mobile orders automatically so customers could go straight to the pickup window. The challenge was finding a scalable, highly precise location solution that could detect cars to the single-lane level without draining phones or prompting app deletions — a need Dunkin' met by partnering with Bluedot and its award-winning geofencing technology and SDK.

Bluedot implemented polygon geofences and Geolines™ in the Dunkin' app to detect when mobile-order customers enter the drive-thru, sync orders with the POS, and enable staff to deliver orders directly at the window. The Bluedot-powered Frictionless Drive-Thru has shaved significant time off orders, increased throughput for franchisees, improved customer satisfaction and mobile order revenue, and ensures location is only detected while at a Dunkin' store with no continuous tracking.

Dunkin'

Scott Murphy

President