Case Study: Beatgrid Media achieves accurate TV and radio-to-store footfall attribution and $1.2M ad-spend savings with Bluedot

Accurate foot traffic attribution saves clients millions in ad spend

Beatgrid Media, headquartered in the Netherlands, is a media measurement technology company that uses Automatic Content Recognition (ACR) and the Beatgrid app to benchmark ads across TV, video, radio and OOH. Facing the need for a single source of truth to match offline media exposures to actual retail foot traffic—while minimizing battery drain and improving attribution accuracy—Beatgrid embedded Bluedot in their app to capture precise location-based footfall for ad attribution.

By integrating Bluedot’s proprietary location technology with Beatgrid’s ACR and exposure data, Beatgrid can reliably attribute which campaigns, tactics, or creatives drive store visits. The Bluedot-powered solution saved one retail client $1.2M on a single campaign, engages 80K consumers monthly, delivered an 8% ROI uplift for a radio broadcaster, and provides high-accuracy location with roughly one-tenth the battery drain of competing approaches.

Beatgrid Media

Daniel Tjondronegoro

Co-Founder