Case Study: Zoetis improves manufacturing data quality for IBP with Bluecrux

Zoetis boosts IBP adoption across 45+ countries with Bluecrux

Bluecrux partnered with Zoetis, a global leader in animal health, to improve the quality of manufacturing data for its Integrated Business Planning (IBP) process. The challenges included managing change fatigue across manufacturing and planning teams, ensuring sustained IBP adoption amidst multiple transformation initiatives, and balancing global standardization with local data maturity differences.

The solution implemented by Bluecrux involved establishing a global recipe template, a phased rollout approach, and targeted role-based training with face-to-face bootcamps. They also provided hypercare support and deployed digital enablers like an IBP Chatbot and dashboards. This resulted in high levels of user adoption, strong local buy-in, reduced change fatigue, and improved data visibility for real-time decision support across Zoetis's operations.

Zoetis