Case Study: The world's largest brewing holdings company achieves a demand-driven supply chain with Bluecrux

Transformation to a demand-driven supply chain

Bluecrux worked with the world’s largest brewing holdings company based in Belgium, a major FMCG business with around 500 beer brands in more than 100 countries. The company needed to prepare for more than a 100% increase in sales volume in the EU over the next three years, achieve full traceability from grain to shelf, and lower supply chain costs through more automated operations and reduced transportation spend.

Bluecrux supported the transformation by defining business use cases and scenarios for MPS, DS, MRP, and SNP, assisting with software testing, data definition and delivery, training, project planning, and stakeholder management. The result was a streamlined demand-driven planning process that could handle short-term exceptions more effectively, along with improved what-if scenario capabilities and better visibility into the impact on key business metrics.