Case Study: Maesa achieves integrated supply chain planning with Bluecrux and Anaplan

Maesa reduces manual planning with Bluecrux through fully integrated supply chain planning

Maesa, a beauty incubator and leading supplier of private label beauty products, faced significant supply chain challenges due to its rapid growth. Their previous systems could not handle their shifting network, leading to high inventory, complex manual planning, and difficulty with financial reporting. To address this, they partnered with Bluecrux for a supply chain transformation.

Bluecrux implemented an integrated planning solution for Maesa, automating connections between demand planning and their ERP. The solution provided exception-based distribution planning, detailed requirements planning for finished goods and raw materials, and automated purchasing recommendations. This allowed Maesa to gain full visibility and control over their inventory levels, significantly reduce manual work, and achieve cost savings through automation.

Maesa