Case Study: Henkel Adhesive Technologies builds a customer-centric supply chain with Bluecrux

Henkel Adhesive Technologies builds a customer-centric supply chain with Bluecrux across 146 years of legacy

Henkel Adhesive Technologies, a leading global adhesive producer, aimed to establish a superior customer experience as a competitive edge but needed to overcome internal functional views and cultivate a customer-centric culture. To help translate this vision into a reality, the company partnered with the vendor Bluecrux.

Bluecrux initiated the transformation by conducting digital workshops and value stream mapping to understand customer pain points. The solution involved establishing a new customer-centric operating model with increased local ownership, a center of excellence, and a shared service center. As a result of working with Bluecrux, Henkel optimized key customer experiences such as shipments, sampling, and complaints, embedding customer-centricity as a lasting competitive advantage.

Henkel Adhesive Technologies