Case Study: Bridgestone achieves agile, data-driven new product planning with Bluecrux and Anaplan

Bridgestone improves global planning with Bluecrux and moves from manual Excel workflows to real-time scenario planning

Bridgestone, the world's largest tire and rubber company, faced significant challenges in its new product introduction (NPI) process. The company relied on manual Excel spreadsheets for planning, which prevented it from meeting its monthly planning cycles and left it unable to react in real-time to external changes or perform any feasible scenario planning. To overcome this, Bridgestone partnered with Bluecrux, leveraging the Anaplan platform.

Bluecrux implemented a solution that eliminated manual planning and introduced automated integration with Bridgestone's existing operational tools. This provided the company with real-time responsiveness and advanced scenario planning capabilities, allowing it to adjust NPI tasks based on supplier capacities and split orders across multiple suppliers. The solution delivered by Bluecrux resulted in optimized supplier capacity, improved decision-making, and significant cost minimization through more efficient planning and resource allocation.

Bridgestone