Case Study: Accell Group achieves supply chain excellence with Bluecrux and Kinaxis

Accell Group strengthens supply chain visibility with Bluecrux

Accell Group, a leading European manufacturer of bicycles and e-bikes, faced significant post-COVID supply chain challenges. These included disruptions in component sourcing, increased inventories, a misalignment between production and market demand, and integration difficulties following rapid expansion. To address these issues, Accell partnered with vendor Bluecrux and Kinaxis for a digital transformation initiative.

Bluecrux, along with Kinaxis, designed and implemented a tailored digital solution for Accell's supply chain. The project, initiated with a minimum viable product, was sequentially rolled out across manufacturing units. The solution provided enhanced alignment of production with demand and end-to-end supply chain visibility. As a result, Accell achieved faster decision-making and implemented a scalable solution that strengthened its market position.

Accell Group