Case Study: Wine Enthusiast achieves a 16% email revenue lift while sending less than 1% more emails with Bluecore

Wine Enthusiast - Customer Case Study

Wine Enthusiast, the world’s leading source for wine accessories, storage, and gifts and an Internet Retailer Top 500 e-tailer, needed to expand beyond promotional emails to a behavioral, real-time email program that would identify meaningful touch points, enable up‑ and cross‑sell, avoid over-mailing, and recognize customers who weren’t logged in — all without heavy technical investment.

Bluecore launched Product and Cart Abandonment triggers in days, auto-generating related-product recommendations, prioritizing sends in real time, and frequency‑capping messages; Post Purchase and Search Abandonment were added later. The program drove a 16% lift in email revenue while increasing overall email volume by less than 1%, performed 31x better than previous retargeting, and produced Product Abandonment averages of 58% open rate, 16.7% click‑through rate, 12% conversion rate, and $3.86 revenue per email.

Wine Enthusiast

Glenn Edelman

VP of eCommerce, Wine Enthusiast