Case Study: Tommy Hilfiger achieves rapid triggered-email launches and higher conversion rates with Bluecore

Tommy Hilfiger - Customer Case Study

Tommy Hilfiger, a global premium designer lifestyle brand, needed a scalable triggered email program for tommy.com but found their existing ESP slow and costly—an abandoned cart template took over 20 days and small changes incurred fees—preventing rapid testing and optimization. In May 2014 they moved to Bluecore to dynamically personalize messages, run fast A/B tests, increase conversions and recover lost sales.

Within three weeks Bluecore launched a suite of six triggered emails (abandoned cart, abandoned search, new merchandise, post-purchase, price decrease and category abandonment), automated promotional content from tommy.com, and enabled subscriber-level control and continuous optimization. The program sent over 300,000 triggered emails with a 27.03% average open rate and 6.53% average conversion rate (17.9% for abandoned cart, 14.2% for post-purchase), driving measurable incremental revenue and faster time-to-market.

Tommy Hilfiger

Christina Hsu

Director of eCommerce Marketing