Case Study: Teleflora achieves 8x more orders and doubles email performance with Bluecore

Teleflora - Customer Case Study

Teleflora, a network of more than 13,000 professional florists offering same-day, handcrafted floral delivery, faced a broken triggered-email program: their legacy platform could not personalize content (except for cart abandonment), required customers to be logged in to trigger messages, and was slow and time-consuming to launch or change campaigns. After joining in April 2015, the ecommerce team set out to improve order volume, raise trigger performance, roll out more trigger types, and personalize messages using shopper behavior and purchase history.

They implemented Bluecore across two sites in under a week and launched six behavior-driven triggers (Abandoned Cart, Browse Abandonment, Abandoned Search, New Arrival, Post Purchase, Win Back). Bluecore recognizes past customers by IP so messages send even when shoppers aren’t logged in, and makes testing and template changes fast. The results: Bluecore drives 8x more orders than Teleflora’s previous triggered-email solution (abandoned cart alone produces 3x more), and email open and conversion rates have more than doubled.

Teleflora

Beth Monda

VP of Ecommerce