Case Study: Steve Madden achieves 1:1 personalized recommendations and faster campaign production with Bluecore

Steve Madden keeps shoppers coming back for more with predictive retail intelligence at their fingertips

Steve Madden is a trend-driven footwear brand built on accessibility, comfort, and individual style. Faced with a 2,000+ product catalog and millions of shoppers with varied preferences and behaviors, the marketing team needed a way to deliver true 1:1 product matches at the speed modern shoppers expect — across channels and moments — without manually parsing complex retail data.

Bluecore’s retail-first predictive intelligence ingests Steve Madden’s data to power one-click models (next best purchase, best sellers, new arrivals and category affinities) that surface personalized recommendations across campaigns. The integration cut campaign lead times to just a few hours, increased active repeat shoppers and predicted customer lifetime value, and enabled actionable merchandising insights — helping Steve Madden deliver consistent, individualized shopping experiences that drive repeat purchases.

Steve Madden

Hannah Sinclair

Director of Retention Marketing