Case Study: Steve Madden achieves personalized, timely customer engagement and revenue growth with Bluecore

Steve Madden Fashions Digital Marketing Success with Bluecore

Steve Madden, a leading fashion retailer with multiple owned and licensed brands, needed to make its eCommerce marketing more timely and relevant. The team had relied on batch-and-blast email and limited abandoned-cart messages that could only trigger once a day and only to logged-in users, constraining personalization and speed-to-market.

After adopting Bluecore, Steve Madden rolled out event-driven triggered emails, predictive audiences and an easy-to-use UI that let marketers build audiences, create emails and launch campaigns without IT. Predictive category-affinity campaigns produced a 60× larger audience and all campaign revenue came from Bluecore’s audience versus previous purchasers; the team also executed rapid-response sends (for example, a post–Super Bowl push) and plans to expand predictive models and onsite personalization.

Steve Madden

Mark Friedman

President of eCommerce