Case Study: Steve Madden boosts repeat purchases with Bluecore

Steve Madden boosts repeat purchases with Bluecore’s AI shopping assistant, driving 2x purchase likelihood

Steve Madden, a leading retail brand, partnered with Bluecore to enhance their customer retention and conversion strategies. They sought to leverage predictive retail intelligence to grow their customer lists and execute highly personalized campaigns more efficiently.

Bluecore implemented its retail intelligence platform, which included tools for identifying and converting shoppers, executing 1:1 campaigns, and deploying conversational AI. This solution allowed Steve Madden to launch fully personalized campaigns quickly and bring AI-assisted shopping to multiple channels. The use of Bluecore's technology resulted in a substantial lift in repeat buyers, revenue, and average order value. Notably, the AI-assisted shopping feature doubled the likelihood of a purchase.

Steve Madden