Case Study: Pendleton achieves personalized, revenue-driving email marketing with Bluecore

Pendleton Makes Email Marketing Relevant with Bluecore

Pendleton, a family‑owned wool apparel and home goods brand since 1863 that sells via catalogs, stores and online, wanted to grow its eCommerce business by bringing true personalization to email. The marketing team relied on batch‑and‑blast sends and a few basic triggers, but lacked dedicated email coders and had to coordinate with IT and their ESP for every change, making it slow and difficult to scale personalized campaigns.

After implementing Bluecore, Pendleton built dynamic, triggered emails and niche audience segments without coding, cutting new email launch time from days to hours. Bluecore Email Capture rapidly grew their subscriber file and fed shoppers into personalized streams; Pendleton’s welcome emails went from about $0.25 to as much as $5 per email, and Bluecore now drives roughly 30% of their email revenue. The platform also enabled cross‑channel, customer‑centric targeting and faster audience activation, allowing Pendleton to reach new, younger customers and expand personalization across channels.

Pendleton

Seth Patterson

Manager, Digital Marketing