Case Study: NOBULL achieves scalable loyalty and higher conversions with Bluecore

NOBULL Scales Loyalty and Community Through Intelligent Product-Based Personalization

NOBULL is a direct-to-consumer footwear and apparel brand built around a strong community and small, non-discounted product releases. Facing many one-time buyers, the team wanted to pair broader brand-and-community outreach with highly personalized, in-the-moment product messaging—but their ESP couldn’t reliably surface inventory or product attributes, automate browse- or back-in-stock triggers, or unify data across channels.

They implemented Bluecore to leverage a native understanding of NOBULL’s catalog and automate product-driven triggered emails, plus Site Capture and Advertise to extend personalization onsite and in paid media. The program drove measurable improvements: unique CTRs up (~+1% overall, +6% for triggers), conversion rates up (+6.4% overall, +15.5% for triggers), a 92% lift in conversion from the back-in-stock flow, and longer-term gains including a 30% increase in predicted CLV and 46% more known repeat buyers—while freeing the marketing team to focus on community and brand building.

NOBULL

Joy Huang

Director of Loyalty and Retention Marketing