Case Study: Lane Bryant achieves 73% conversion lift and 41x ROI with Bluecore

Lane Bryant Consolidates Intelligent Personalization with Bluecore to Increase Revenue & Efficiency

Lane Bryant, a pioneering plus-size fashion brand, needed more personalized, coordinated digital experiences to better engage shoppers and boost revenue. The eCommerce team sought solutions to lower site abandonment, identify visitors (including email unsubscribes), accelerate purchase cycles, grow subscribers, and ensure consistent messaging across channels.

They implemented Bluecore Site™ and Bluecore Communicate™, using AI-driven predictive audiences and onsite modals (exit intent and cart abandonment) tailored to visitor behavior. In A/B holdout testing the modals drove a 73% lift in conversions for exit intent and 46% for cart abandonment, delivered a 41x ROI in year one, and accounted for 72% of revenue from the targeted campaign—while improving onsite identification, cross-channel consistency, and marketing efficiency.

Lane Bryant

Michele Etgen

Vice President eCommerce & Technology Strategy