Case Study: Jockey International achieves 37% increase in return on ad spend with Bluecore Advertise™

Jockey Increases Return on Ad Spend Through Predictive Audiences with Bluecore Advertise™ and Criteo

Jockey, a 145‑year apparel brand with a large direct‑to‑consumer business, faced falling digital ad efficiency in early 2020: traffic was up but revenue from digital advertising declined and costs rose. With a small, efficiency‑focused marketing team, Jockey needed a way to identify more qualified shoppers and serve highly relevant offers to increase onsite conversions without simply pouring more budget into underperforming channels.

Jockey implemented Bluecore Advertise™ with Criteo to leverage first‑party data and retail‑specific predictive AI to build and activate 1:1 predictive audiences across paid channels. A proof of concept quickly surpassed the initial 15% sales target; within months Jockey saw a 36% lift in conversion rate, a 41.5% higher conversion for the top 30% predicted‑LTV audience, a 37% year‑over‑year RoAS increase, and 109% growth in program revenue — while gaining fast test‑and‑learn agility to scale across channels.

Jockey International

Mark Mraz

Senior Director, Marketplace, SEM & Finance