Case Study: New York & Company drives 40% of sales with Bluecore

How New York & Company’s Loyalty Program Drives 40% of Sales

New York & Company, a fashion retailer, needed to strengthen its loyalty program to drive more customer engagement, improve reward redemptions, and grow sales. The company worked with Bluecore to help better communicate and manage its loyalty rewards, especially for a mobile-first customer base.

Bluecore helped New York & Company improve the program through direct mail plus email, mobile app access to rewards, and a revised email cadence that surfaced rewards more effectively. These changes increased reward redemption from 30% to 45%, drove an estimated $8 million in incremental mobile-app impact in the first half of the year, and helped loyalty sales reach 40% of overall company sales.

New York & Company