Case Study: Hammacher Schlemmer achieves 16% email revenue growth through 1:1 personalization with Bluecore

Hammacher Schlemmer Hones 1:1 Personalization to Grow Digital Revenue

Hammacher Schlemmer, America’s oldest catalog retailer (founded 1848), wanted to modernize its marketing by delivering true 1:1 personalization but faced technology limits and a very broad product catalog that made segmentation difficult. The email team’s goal was to grow email revenue and expand reach with a coordinated cross-channel strategy, but existing systems couldn’t support the level of individualization they needed.

The team moved all email programs to Bluecore, using Smart Campaigns, dynamic product recommendations, and predictive audience models to personalize messages and share audiences with social. That shift produced measurable gains: 16% year‑over‑year email revenue growth, 28x email ROI, a 24.6% average increase in email engagement, and more efficient, higher-reaching social spend through coordinated omnichannel campaigns.

Hammacher Schlemmer

Ann Marie Resnick

Vice President of Marketing