Case Study: Global Athletic Footwear & Apparel Retailing Company achieves 130% sales lift and regains marketing control with Bluecore

Global Athletic Footwear & Apparel Retailer Kicks Digital Marketing into High Gear with Bluecore

A global athletic footwear and apparel retailer known for digital innovation faced a common enterprise problem: its complex infrastructure made it slow and difficult to access and act on customer data, forcing marketing to rely on IT and delaying campaign launches. The team needed real-time customer affinity insight and a way to deliver personalized email, social, display and onsite experiences without heavy technical support.

The retailer implemented the Bluecore Decisioning Platform, giving marketing the ability to build real-time audiences, sync them across channels, and launch targeted campaigns in days instead of 40–60 days. The platform drove measurable gains: higher open and click rates, a 10:1 ROI, a 76% lift in clicks on personalized content, over 30% higher conversions on abandonment campaigns with incentives, identification of 50K prospects, and a 130% sales increase versus native Facebook prospecting.